Many people will tell you that having a blog is an important marketing tool for your business website. While they do offer the chance to boost your search engine optimisation, it’s important to understand what a blog does and why it helps.
A blog is basically a collection of articles on a website. For a business, they would focus on themes related to the product or service on offer. A blog doesn’t give your site special powers or promise immediate boosting to rank 1 on page 1 of Google but it can help with SEO.
If you do decide to start a blog, then make sure you regularly publish on it. What a blog really does is adds text-rich pages to your site which provides Google with more content to index. The more content on your site, the more your site shows up in searches. This effectively casts a wider net, ultimately netting you a bigger audience.
A further bonus of growing your online visibility is that you are increasingly seen as an authority in your field. This can lead to reaching out to new contacts, wider networks, potential customers and advertising possibilities. It also demonstrates to your target market that your business is very much alive and kicking, maintained and taken seriously enough to regularly write about. It’s an effective way to show the personal side of your business and grow that all important brand loyalty.
Unless a blog is regularly added to and nurtured, it won’t do much benefit to your site. Here are some things to consider before adding one to your website:
- Who will take responsibility for it? It’s quite a commitment and you may wish to have a different person writing the posts to the person who updates and maintains it. Is this something you intend to take on yourself or is your organisation big enough to have a dedicated blog editor?
- You’ll need to plan a strict schedule for when posts will be published and stick to this if you want to benefit from your blog. Imagine it’s a deadline for publishing a newspaper, so have something ready to go to press on time and regularly as planned.
- Investing in some basic SEO training will pay dividends for anyone involved in maintaining or writing a blog. It needn’t be lengthy or costly but can make a world of difference to your outcomes. For help with all things digital, contact web designers in Reading at http://www.starwebinnovations.co.uk/
- How will ideas be generated? The majority of people freeze when asked to come up with engaging and original things to write about, not to mention having to do it once or twice each week. Most importantly, it doesn’t have to be Pulitzer Prize-winning stuff or even offer deep and meaningful insights into the industry. The more you do it, the better you’ll become. It just needs to be consistent, regular, easy to read and fun.