Open a franchise shop is certainly less risky than opening a business that is released from a predefined brand. But there are many people who rely on this type of activity, finding a success in some cases while in others, no. It is good first of all to understand what the franchise is, what are the requirements for access without incurring large risks. We will explain what the advantages are and what suggestions you will need to follow to succeed with this type of activity.
Here some Suggestions to you must know before opening a franchise shop:
- What is a franchise business?
- Search for the right to open franchise shop
- What to ask the franchisor
- Evaluation of the franchise
What is a franchise business?
It is a contract with which a company grants the right to market its products or provide its services, using the company name or brand. This operation is subject to a fee.With this formula, becoming an entrepreneur is convenient, as you can use the visibility that a brand has already acquired on the market, reducing risks. This opportunity is aimed at all entrepreneurs who want to start their own business but do not have the opportunity to challenge the market. Relying on this type of market is a low-risk investment. This will be the basic principle of a franchise shop business.
Search for the right to open a franchise shop
Through a careful observation of market trends, it is good to hunt for the brand that best suits your aspirations and your business idea. There are many franchises operating in the market. It is good to find the one that has a more interesting and convenient formula. After choosing which sector to bet on, you have to choose between the selected brands, comparing them in an objective way, discarding those that will seem less convenient. It is desirable to select at least three or four alternatives on which you can ask for more detailed information and make an analysis of the company and how it operates, objectively, opting for the safest choice.
The meeting with the parent company will be fundamental. In this situation, you can personally evaluate the reality of the franchising project and the solidity of the company that offers it. The meeting with the franchisor will reveal itself as a clarifier of the activity carried out. You can also clarify your doubts or concerns about affiliate relationship and feel its credibility.
What to ask the franchisor
To evaluate the franchise shop affiliate offer and its possible benefits, follow these tips. It is the first step to show the budgets of the sales points owned and the company itself. It is necessary to make an assessment of the founding members by asking their curriculum vitae and the experience in the world of work and on the market about the activity carried out. Inquire about the sales network and its extension. Do not forget to let us provide the contact details of other affiliates to collect testimonials about their experience in the activity. It is good to know also the history of the company, what its values are and how its sales network develops, according to which principles it operates. Another useful suggestion will be to ask the company’s development plans within the market and what surveys are carried out on the profits of the product or service provided, in the various regional territories where the activity is developed.
A business plan will need to be drawn up. After the meeting in the motherhouse, with their help, you can draw up a forecast of costs and earnings, using the accountant’s assistance. This plan is able to highlight the forecast of spending and that of the collection, spread over time. Variable costs and fixed costs will be divided. After quantifying the total cost of opening the franchise business, a total amount of the expected collection, it is good to determine the monthly gross profit margin. On this figure, the amount of taxes to be paid and the necessary contributions to be paid will have to be scrapped, after which the final evaluations can be made on this figure.
After doing this it is good to view a copy of a contract to verify. The items you will need to pay attention to are:
- The entry fee amount
- What amount will be needed to start the business?
- Terms and methods for payment of royalties;
- What will be the parameters of protection of the covered area and which exclusive offers the company;
- What are the training and assistance services provided by the parent company;
- Duration of the franchise contract which is generally three years;
- The terms of renewal or withdrawal of the contract and the eventual transfer of the franchise contract.
Evaluation of the franchise
The evaluation of the franchisor is fundamental. It is equally essential that the company provides all the details of the winning formula adopted, as well as all the necessary data that make it possible to understand the aspects of its network that is successful, comparing it with the others. You will need to carefully evaluate whether the franchise has been tested on the market, how many stores are operational and what are their budgets. Therefore, it will be necessary to check if there are any points no longer active if there have been any changes in management and how much the parent company invests in the training of its affiliates.
It is good to know if the parent company also provides assistance in choosing the right location to open franchise shop. It is important to confront the franchisee already active, to collect opinions on the franchisor. If the franchisor is not able to satisfy your doubts, it is good to question the professionalism of these. A good evaluation starts with the points mentioned above. There are many franchises with unknown brands. They are also able to provide winning opportunities for gain and expansion, even if the well-known brands are often synonymous with reliability and guaranteed success. In this case, everything will be entrusted to your final opinion and your business sense.