When the question arises of writing Short business plans, people are often divided into two camps: those who consider it a worthwhile occupation and those who are sure that until the need to attract investment has arisen, writing a business plan is a waste of time. The optimal position is somewhere in the middle. The primary goal of the short business plan is to help you achieve clarity and be able to take responsibility for your actions on the way to the intended goal. The secondary goal is to attract investors, get a loan, sell a share to your spouse, partner, parent, child, colleague or anyone else. If you do not fix plans for your business in writing, you risk missing out on the opportunity, if necessary, to bring this information to others and even get yourself confused. [CUT] In other words, writing a business plan should not take months of work for you. The surest way is to start with the creation of a short business plan, which would include both key elements that characterize your ideas about business, and elements that determine the first steps to translate these ideas into reality. The work on drawing up such a plan should be done in order to be applicable in the future, and not get dusty in the closet. The most important thing on which to focus is the steps that prompt you to take further action. So, let’s get acquainted with the main information sections that should be present in the short business plan. The work on drawing up such a plan should be done in order to be applicable in the future, and not get dusty in the closet. The most important thing on which to focus are the steps that prompt you to take further action. So, let’s get acquainted with the main information sections that should be present in the short business plan. The work on drawing up such a plan should be done in order to be applicable in the future, and not get dusty in the closet. The most important thing on which to focus are the steps that prompt you to take further action.
So, let’s get acquainted with the main information sections that should be present in the short business plan.
Your mission
Many entrepreneurs, starting to formulate the mission of the company, turn into writers, whereas the mission should consist of no more than 25 words, and it would be ideal to limit to eight. Your mission should be a simple answer to the question, why do you do it. You just need to explain what makes you get up in the morning and go to work.
Your goals
This section should answer the question what do you expect to get in quantitative terms, in monetary terms, in hours or percentages. It is important that the indicators are achievable. Concentrate on such formulations as “I want to achieve this.” You just need to choose something. It’s not so important what kind of goal you set. More importantly, after determining a certain point on the horizon, you begin to move towards achieving it. The goal may be to increase sales to $ 1 million, replenish the team with five new employees, or even two hours a day for those classes that you enjoy. The most important thing in determining goals is to be able to choose enough impressive ones to inspire you, but not too overcast so that your hands do not fall. And you do not need to achieve the set goals without fail.
Presentation for the elevator
The presentation for the elevator or elevator speech (English Elevator Pitch or Elevator Speech) is a short story about the concept of a product, project or service. The term reflects the limited time – the length of the presentation should be such that it can be fully told during the journey by the elevator-that is, about thirty seconds or 100-150 words. You should explain what problems your business is solving or what offers to improve. For this, it is necessary to briefly answer the question: “What are you doing?” And you can have several options for different audiences. You can prepare a separate message for potential buyers, investors or even for members of your team. Whatever the message, it should not contradict the mission and goals.
Financial plan
If you are drawing up a short business plan to attract investors, you will need to clearly outline your financial situation, focusing on what you have and what you would like to have. You will need to prove that you are thoroughly oriented to your assets. You also need to understand how your financial goals are defined in the budget. Financial goals should be correlated with the goals set by you in the previous sections of the business plan. Concentrate on what specifically you plan to spend on the path to your goals, on what income you expect, including the desired level of retained earnings. This will help you with pricing. Most entrepreneurs set prices, focusing only on competitors, but the main thing is to determine how much you want to earn and what niche to take.
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Marketing plan
The goal of marketing is to encourage people to strive towards you, rather than just selling, what happens when you need to sell a product designed to solve a specific problem. At this stage, you need to make a list of those measures that will attract customers, and the cost of these measures should not go beyond your budget. The three areas that are worth paying attention to at this stage are the acquisition of other companies’ developments, electronic marketing and the formation of positive customer feedback. The essence of acquiring know-how consists in buying from companies experiencing financial difficulties, untwisted phone number or website to use the client threads. The strategy of e-marketing is to use social resources such as Facebook or Twitter to promote your business. Simultaneously with the promotion in social networks, you can find ways to optimize the activities of your company or even publish a newsletter. You also need to strive to turn your first customers into promoters of your business, who will tell you about the work done for them to their friends and colleagues. It is equally important to fix the dates for the implementation of all these steps. Many entrepreneurs believe that there is enough signage so that customer calls are not blocked. However, it is necessary to take more active measures, especially if the plans involve investors. Investors need to understand how you plan to attract potential buyers. Simultaneously with the promotion in social networks, you can find ways to optimize the activities of your company or even publish a newsletter. You also need to strive to turn your first customers into promoters of your business, who will tell you about the work done for them to their friends and colleagues. It is equally important to fix the dates for the implementation of all these steps. Many entrepreneurs believe that there is enough signage so that customer calls are not blocked.
However, it is necessary to take more active measures, especially if the plans involve investors. Investors need to understand how you plan to attract potential buyers. Simultaneously with the promotion in social networks, you can find ways to optimize the activities of your company or even publish a newsletter. You also need to strive to turn your first customers into promoters of your business, who will tell you about the work done for them to their friends and colleagues. It is equally important to fix the dates for the implementation of all these steps. Many entrepreneurs believe that there is enough signage so that customer calls are not blocked. However, it is necessary to take more active measures, especially if the plans involve investors. Investors need to understand how you plan to attract potential buyers. You also need to strive to turn your first customers into promoters of your business, who will tell you about the work done for them to their friends and colleagues. It is equally important to fix the dates for the implementation of all these steps. Many entrepreneurs believe that there is enough signage so that customer calls are not blocked. However, it is necessary to take more active measures, especially if the plans involve investors. Investors need to understand how you short business plan to attract potential buyers. You also need to strive to turn your first customers into promoters of your business, who will tell you about the work done for them to their friends and colleagues. It is equally important to fix the dates for the implementation of all these steps. Many entrepreneurs believe that there is enough signage so that customer calls are not blocked. However, it is necessary to take more active measures, especially if the plans involve investors. Investors need to understand how you plan to attract potential buyers. However, it is necessary to take more active measures, especially if the plans involve investors. Investors need to understand how you plan to attract potential buyers. However, it is necessary to take more active measures, especially if the plans involve investors. Investors need to understand how you plan to attract potential buyers.
Organizational structure
Even if you are going to be engaged in individual entrepreneurship, you still can not cope with all the issues of doing business alone, whether it’s creating your website or preparing tax reports. Therefore, it is important to develop an organizational management structure to determine who will perform the tasks necessary for your business, even if you plan to use subcontractors. Drawing up the organizational structure of management allows you to see who you can turn to for help. And it will also inspire investors and bankers with the confidence that successful implementation of your business ideas is possible not only on condition of round-the-clock work.
List of main projects
In this section, you need to list five projects that will help your new business move towards achieving its mission and goals. The difference between a particular task and the project is that the project involves performing a large number of tasks. Send a bouquet of flowers to my mother – a specific task. Write an instruction on the telephone interaction with customers in your company – the project. The main thing is that the projects are aimed at solving certain problems or contributing to the development of the business as a whole. Projects can be divided into simple and more complex so that it’s easier to track your own progress. If you have employees or subcontractors, do not forget to write their names into specific projects in order to separate the areas of responsibility.
Executive summary
The executive summary is a small document (one page or even shorter) that contains answers to the main questions about your business, namely: what, why, for whom, for how much, at what time and when. Imagine that you would use this resume if you had Warren Buffett sitting next to you on the plane and suddenly asked: “So what are you doing?” If your presentation for the elevator takes no more than 25 seconds, the summary of the project will be her 1-2- minute version.
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Finalization
After you have completed all the previous steps, go back to each section, review your entries and, if necessary, correct them. A good short business plan is always right, but there is no limit to perfection. The main task of drawing up a business plan is to help in setting goals and filling you with sufficient determination to achieve them.
