What is responsive web design?

In the last few years, mobile browsing has soared in popularity. It seems we have fallen in love with our portable devices and take them everywhere we go. Due to the rise in the use of smartphones and tablets for web browsing on the go, responsive web design has become increasingly vital for maximising the user experience.

The science behind responsive design wants a website that responds to each user differently as opposed to dictating how a user should interact with a website, the very design itself should be able to respond to each user. By implementing advanced Cascading Style Sheets, imagery and flexible layouts, when a user visits a website on their desktop and then again on their tablet or phone, their experience should be as positive each time.

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The benefits of this mean that a new version of a website doesn’t have to be created for each individual new device, which would proof massively cost-prohibitive. Responsive design is considered to be one of the most important factors in keeping your website current and up-to-date. Google are cracking down on sites that don’t offer this adaptive technology.

The need for flexibility

Only a couple of years ago, the flexibility of layouts was minimal meaning some sites would work well on mobiles, but many wouldn’t. These days, the options are almost endless, which is important when you consider just how many different screen sizes and resolutions websites need to accommodate from all the different available devices. If you want help ensuring your own site features current responsive design, then hire a web design somerset firm. Visit https://www.somersetwebservices.co.uk/ for specialist advice in all web-related matters.

Responsive images

It’s not just text that needs to be responsive but ensuring imagery is easily visible and in correct proportions is vital to providing each user the best possible experience, and there are multiple methods in implementing fluid imagery into your site design. As well as concentrating on the quality of chosen images, care should also be given to how much space the file sizes take up and whether they are negatively effecting the overall page loading times. If you find certain images need adjusting, one way to improve loading times is to reduce the image resolution that’s displayed on smaller screens like smartphone devices.


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Manoeuvrability

The size difference between large desktop screens and smaller smartphones means that some manoeuvrability is often required to create a mobile website that runs smoothly and looks in proportion to the screen size. It’s important to ensure that navigation can be simplified for smartphones, with certain site elements hidden or placed in different positions. This guarantees maximum usability and enables all relevant information to be readily visible and available.

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