If a website is important to your business, then SEO is important to ensure that you get it in front of your customers and potential customers. You also need to ensure that your site is coded correctly in order to ensure that it delivers a smooth and error-free experience for visitors.
Good code can also affect your ranking on search results, so to that extent, it’s an important part of your SEO strategy too.
One of the key things about websites is that they need to load quickly. Not only is this good for your vistors, it’s something that search engines have started to recognise too. Google factors speed into its search ranking for mobile sites, for example – https://webmasters.googleblog.com/2018/01/using-page-speed-in-mobile-search.html – while at the moment this is used only to penalise the slowest sites, it’s something that is likely to become more important in future.
It’s also vital for sites to be mobile friendly. More and more people are using mobile devices to access the web so a specialist in SEO Belfast has several like https://www.rycomarketing.co.uk/seo-belfast-agency/ will advise you that your site needs to be able to detect what type of device it’s being viewed on and present itself accordingly so that it is easy to access.
This not only means that the site needs to be coded to respond to device characteristics, it needs to be designed in such a way that it looks good on whatever type of screen is used to access it.
Something which has become increasingly important recently is security. Having a site that uses HTTPS rather than just HTTP will assist your SEO and help ensure you get a higher ranking in search results.
All of these factors, and more, play into how your site is ranked by Google and other search providers. Having the right code underpinning your site is just as essential as good content to ensure that you have the best chance possible of gaining a strong search ranking and that means you are easier to find.